Articles to inspire your mind, stimulate your thoughts and motivate action to improve your business
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5 ways you can outsmart your competition in 2020
Like most businesses I know and work with, you’re probably in a competitive industry with competitive forces pushing against you from all directions. Rivals undercutting you, new entrants stealing some
3 ways to measure success. Choosing the metrics that matter.
Every day your business will be collecting data, and depending on the size of your business this will differ dramatically. But, whatever your size, you’ll be collecting data that will
Want to sell more? Tell your story better with this 7 step framework
As humans we’ve become psychologically responsive to stories. It goes way back to an age where stories were used to pass information from one generation to another. And the structure
6 Things To Stop Doing in Your Marketing in 2020
As we near the end of 2020 there’s lots of articles covering which trends to take advantage of in 2020. So, rather than duplicate what’s already out there I thought
Why is Marketing Strategy Important to Your Business?
Before I answer this key question, let’s first define what is a marketing strategy. I’m sure if you Google it, you’ll come up with lots of answers, but here’s my
7 Landing Page Best Practices To Increase Your Conversions
Before we dive in to the meat on this particular marketing bone, let’s define what is considered to be a ‘landing page’ as opposed to a normal page on your
Why you need to be present on at least 3 top social platforms in 2020
If you’re struggling to gain traction on one social media platform, it can seem like a big ask to suggest you need to be present across three. But it’s not
7 Reasons why your business needs to use video marketing in 2020
7 Reasons why your business needs to use video marketing in 2020 There’s no dispute, video content is everywhere, but does your small business need to jump on board the
Get the most out of your email marketing in 2020
Have you heard rumours that email marketing is dead? Or have you tried email marketing in the past with no success? If you’ve answered yes to either of those questions,