Expert B2B marketing support to fuel your leads and sales
Where strategic clarity meets market opportunity helping you increase your leads, conversions and sales
Who is the B2B Marketing Programme for?
- Ambitious, ready-to-scale B2B companies
- B2B companies where growth has stagnated or flatlined
- Early stage start-up B2B companies
- B2B companies launching new products or services
How will it help your B2B company grow?
- Clarity and focus with a clear Marketing Strategy
- Brand awareness with your target audience
- Qualified leads from your ideal target audience
- The right blend of short term performance tactics and long term growth strategies
- Measurement and tracking of critical KPIs to inform further growth opportunities
Why work with me and implement my B2B Programme?
- 20 years experience as a marketer
- Senior board-level experience
- Multi sector experience
- Focused on delivering ROI for clients
- Hands-on style of working
- Trusted & liked (over 35 recommendations on LinkedIn)
Ways I can support your business growth
Having a Marketing Strategy that brings clarity and focus for you and your leadership team is the first step in developing your marketing. Whatever challenges the strategy presents, I have solutions that will help with brand awareness, lead generation, improving conversions, and helping you track and measure performance.
Marketing Strategy
Streamline your focus and gain the clarity you need with a marketing strategy. This will help you understand which customer segments to focus on, where to find them and what message will resonate to fuel sales growth.
Content Strategy
With your Marketing Strategy nailed we can help you focus on a Content Strategy that will help you take your message directly to your target audience. Content Marketing is the fuel in your marketing that helps you content with your audience.
Pay-Per-Click Advertising (PPC)
PPC advertising helps B2B businesses get found by in-market prospects that are actively looking for your services or products. I can also help you connect with your ideal target audience on business platforms like LinkedIn with paid ads.
Search Engine Optimisation (SEO)
Google isn’t going anywhere, and another critical channel for B2B businesses is organic SEO. Your ideal clients are still using tools like Google to find your business, so why wouldn’t you invest budget to get found there, ahead of your competition?
CRM setup & management
Customer Relationship Management is a critical tool for growing B2B businesses. I’ve worked with a diverse range of CRM platforms and can help you implement and manage it to fuel your sales and profit.
Website Managament
Your website should be the hub of your marketing. With 20 years experience of WordPress, the world’s largest CMS (Content Management System) I can help you maintain an up to date presence and develop your content to attract and convert your ideal client.
CEO Thought Leadership
I’m a big advocate for Founder Led Businesses. This is where the leader in the business becomes the visible visionary that helps to grow brand awareness and tells the story of the brand to your ideal target audience. I can help coach your CEO or founder to become a recognised industry Thought Leader.
Marketing Tracking & Measuring
You need to understand what is working and what isn’t with your marketing. I will help you put in place tracking and measurements for KPIs that will inform you and your leadership on marketing performance. Helping you make better decisions to scale your growth.
