The Messy Middle is Where The Customer Is Won…And Lost

We like to think the customer journey is linear. However, research shows that consumers often get stuck in what Google calls ‘the messy middle’ – that part of the funnel where the consumer can often go AWOL for periods of time. Unless you have a healthy supply of both brand and content assets to keep […]

Grow With Steve #3 – What’s Your Hero Moment?

In this week’s Grow With Steve #3 weekly newsletter, I wanted to share a really simple way to come up with content ideas for your social media and website to help you connect with your ideal target audience. For years I’ve used a simple method for both segmenting contents, and to help brainstorm enough content ideas for […]

Grow With Steve #2 – How evergreen are your assets?

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This week I wanted to discuss the topic of “evergreen assets” and why they’re so important as part of your overall marketing strategy and if you do this right, it can make a massive difference to your revenue and profitability. What is an evergreen asset? Well, as the name suggests, an evergreen asset is a piece of […]

Grow With Steve #1 – What’s the one thing on your website?

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Welcome to the first official Grow With Steve weekly newsletter. The idea of this newsletter is simple – to get you thinking about a different aspect of your marketing every week, and to share a nugget of advice that will help you grow your business. In this first edition I wanted to ask you a simple question… […]

7 + 1 ideas to improve your landing page conversion rates

Want more sales or enquiries from your website? 🤷‍♂️ Do these SEVEN things to your product or service pages and you will 100% see improvements in leads (How many are you doing right now on your pages?) 1. Strong headline Have a headline that is a unique value proposition, not a simple “Welcome to…” – […]

Google’s vicinity update and what it means for your business

If you’re a local business owner that has SEO as part of your marketing strategy, you may have noticed some recent fluctuations in your business’s rankings on Google. At the end of 2021, Google confirmed that it rolled out a major update to their algorithm known as the ‘Vicinity’ update. The last Google update that […]

Why your business should utilise call tracking

Using call tracking to see how many customers are calling your business phone number may seem like an obvious, if not mundane, task. But there are specific purposes for which this data might prove very valuable. For example, when it comes to making marketing decisions that could affect the budget for your business in the […]

How and why you should add Google reviews to your website

If you’re a small business owner, you’re aware that Google reviews are an important part of your online presence. Google reviews help you increase your business’s visibility and credibility, and they can also help you get more leads and customers. If you have a great reputation online with positive Google reviews from happy customers, you […]

Google Business Profile: the New Google My Business

Google My Business is now Google Business Profile. Matt Madrigal, VP/GM Merchant Shopping at Google, says, “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps…and in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” What does […]