Why marketing measurement is non-negotiable in 2025
This month in B2B Marketing Simplified, I want to discuss a critical topic that doesn’t receive the focus it deserves among B2B founders and CEOs: measuring and reporting marketing data. Before you read on, at the end of this month’s newsletter, I’m giving you some free bonuses: Have a listen to what I think on […]
Leads lost, time wasted: Cost of misalignment between sales and marketing
This is what I see far too often in B2B companies looking to scale… The pipeline looks healthy on paper. Marketing’s done its job, right? Leads are coming in. Sales should be smiling. But instead, often it’s… “They’re not the right kind of leads” or “They ghost us after the first call”. So, you might […]
7 + 1 ideas to improve your landing page conversion rates
Want more sales or enquiries from your website? 🤷♂️ Do these SEVEN things to your product or service pages and you will 100% see improvements in leads (How many are you doing right now on your pages?) 1. Strong headline Have a headline that is a unique value proposition, not a simple “Welcome to…” – […]
