Ten effective ways to handle negative customer online reviews

In business, negative online reviews can become a valuable tool for receiving feedback and engaging with customers. Rather than take the negative reviews personally, you can use these moments to show your true colours as a business that cares about customer satisfaction. It’s easy to be kind and helpful when things are going well, but […]

Google’s vicinity update and what it means for your business

If you’re a local business owner that has SEO as part of your marketing strategy, you may have noticed some recent fluctuations in your business’s rankings on Google. At the end of 2021, Google confirmed that it rolled out a major update to their algorithm known as the ‘Vicinity’ update. The last Google update that […]

Google Business Profile: the New Google My Business

Google My Business is now Google Business Profile. Matt Madrigal, VP/GM Merchant Shopping at Google, says, “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps…and in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps.” What does […]