Say it clearly. Sell it easily.
Part 1 of 5 You know what stalls growth faster than anything? No one on your team being able to explain, in plain English, what your company does. If I ask five of your people, “What do you do?”… will I get five different answers? If I land on your LinkedIn page and your website […]
Navigating the Competitive Landscape: A Guide to the ‘Playing To Win’ Framework for CEOs and Founders
In the ever-evolving world of business, particularly in the B2B arena, having a clear, actionable strategy is not just advantageous; it’s essential. The ‘Playing To Win’ framework, developed by A.G. Lafley and Roger L. Martin, is a proven methodology that guides businesses to formulate winning strategies. This article is designed to elucidate this framework, especially […]
Striking the right balance in your marketing: The Long and The Short Of It
When it comes to your marketing strategy, striking the right balance between long-term brand building and short-term tactics is essential. A successful marketing strategy requires a combination of both. Long-term brand building is about creating a strong, recognisable brand identity that will stand the test of time. This involves creating a consistent message and visual […]
