CASE STUDY

Inbound leads tripled with a key strategic pivot

How we helped Gabor Logistics pivot and take off in event logistics

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Client results at a glance

Increase in organic leads year on year
0 %
Increase in organic traffic year on year
0 %
Increase in domain authority in Google
0 %

Meet Gabor Logistics

A thriving business challenging the event logistics industry in the UK

Gabor Logistics, a logistics business operating across the UK and Europe, was at a crossroads. Having built a solid reputation as a general parcel courier, Gabor, the founder, saw an opportunity to pivot his business towards events logistics. The challenge was not just operational but deeply rooted in the company’s branding and marketing strategy.

For a while, Gabor had been following Steve’s daily B2B marketing  insights on LinkedIn. After seeing tangible results from implementing Steve’s advice independently, he reached out for a deeper partnership. Someone to help guide the Logistics through this critical strategic shift.

Gabor Logistics company image

The Challenge

Pigeonholed as a parcel courier company, but keen to break into event logistics

Gabor Logistics has long provided reliable parcel delivery services. the market for general courier services was saturated and highly competitive, leading to stagnant growth.

Gabor identified a promising gap in the market—events logistics for industries that were after a specialised, high-touch and, customer centric service.

The pivot offered potential for sustainable growth, but the business required someone who could make that strategic shift in branding and messaging to help attract the right audience.

  • Marketing Misdirected
    The company’s website and marketing materials still projected a parcel courier identity, which led to attracting irrelevant leads and wasted effort.
  • New Strategic Direction required:
    Without a clear marketing strategy and a plan to follow, the business struggled to communicate its new position in the market to prospects.
  • Financial Strain:
    Resources were wasted on marketing efforts that did not generate viable new leads.  

The Solution

Shifting perceptions in the market to attract the right customers

Gabor Logistics needed to shift market perception and position itself as a specialist events logistics service.

We addressed this by developing a new marketing strategy aligned with the new direction of the business, implementing new targeted messaging and an SEO strategy sure to reach the right customers through improving online visibility.

  • Brand Positioning:
    Website and marketing collateral updated to reflect the company’s focus on event logistics. 
  • SEO:
    Increased search engine visibility with new targeted keywords, resulting in a higher quality of leads. 
  • CRM System:
    Enhanced lead tracking and conversion processes put in place.
  • Flexible Partnership:
    Recognising Gabor’s busy schedule, Steve adapted his availability to maintain momentum.
"Steve has helped transform our website into one that frequently generates inbound leads rather than a static brochure website. With Steve’s help, our SEO has improved dramatically, and this has helped increase the revenue for the business with good quality leads. Steve advises us regularly on strategy and then implements this with the help of the team. I would recommend Steve to any business looking to grow.”
Gabor Logistics DRAFT Logo
Gabor Szalay
Director of Gabor Logistics.
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Are you looking for the same results as Gabor?

The partnership with Steve Mark Consultancy Ltd. continues, focusing on long-term brand building and leveraging Gabor Logistics’ service-first ethos to drive sustainable growth. The story of Gabor Logistics is not just about a successful pivot but a testament to the power of strategic marketing and a strong partnership.

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