CASE STUDY
Learning & Development Case Study
Transforming Your Excellency into a Global Leader in Online EA/PA Training
What were the key challenges?
As the world navigated the post-pandemic landscape, Your Excellency, a well-established EA/PA training business, faced new challenges:
- Reduced Training Budgets: Companies significantly reduced their training and development budgets, directly impacting the demand for training programmes.
- Shift to Online Learning: The transition from face-to-face to online training required a different approach to marketing and product delivery.
- Revenue Fluctuations: The business experienced fluctuations in revenue due to the unpredictable nature of traditional training sales cycles.
These challenges necessitated a strategic overhaul in how Your Excellency marketed and delivered its training programmes.
What was the solution?
In response to these challenges, I implemented a targeted and adaptive strategy that helped to reposition the business as a premium supplier of training online:
Deep Customer Understanding
- Conducted extensive surveys and interviews with alumni to understand the evolving needs and expectations of clients.
- Created a "Learner Success Story" series to capture and share the outcomes and impact of their training, providing valuable insights for future marketing.
Customer-Centric Marketing
- Integrated the feedback from surveys into the marketing strategy, focusing on the key outcomes and benefits that resonated most with clients.
- Developed tailored messaging that highlighted the value and impact of their training, even in the context of reduced budgets.
Product Ladder Optimisation
- Evaluated and restructured the product ladder to cater to varying budget levels, ensuring accessibility without compromising quality.
- Introduced a new learning subscription service, offering a flexible and affordable option for clients, which also provided a consistent monthly revenue stream.
Rebranding and Positioning
- Rebranded their training programmes to reflect a more premium look and feel, reinforcing their position as a leading provider of EA/PA training.
- Leveraged the success story videos to enhance brand credibility and showcase the tangible benefits of their programmes.
What was the outcome?
The results of these strategic initiatives have positioned Your Excellency for continued success in the digital age:
Global Reach and Premium Positioning
- Successfully re-positioned the business as a premium provider of online EA/PA training, with a brand that resonates globally.
Increased Revenue Stability
- The introduction of the subscription product has provided a new revenue stream, contributing to more predictable and stable monthly income.
Enhanced Brand Visibility
- Over 20 success story videos have been created, serving as powerful testimonials and marketing assets that demonstrate the value of their training programmes.
Adaptation to Market Changes
- Your Excellency is now better equipped to navigate the challenges of a post-COVID world, with a digital-first approach that meets the needs of today’s learners.
Through strategic digital transformation and a deep understanding of their customers, Your Excellency has not only weathered recent challenges but emerged as a stronger, more agile business poised for long-term success.
Client results at a glance
Increase in CRM database
0
%
Increase in online sales
0
%
Recorded Success Story videos
0
