global training business enjoys 58% growth in revenue year on year
Your Excellency Limited Client Case Study
Like lots of businesses faced with the challenges of a pandemic, Your Excellency had to quickly pivot their strategy in March of 2020 to a virtual training business, having operated delivering face-to-face training for over a decade before.
We have been working together since August 2019, helping the founders grow their business, initially assisting with adapting the strategy to cope with delivering virtual training, and latterly helping build the business through growing prospects and increasing sales.
The client challenges
Who are Your Excellency Ltd? Co-founder and director Lindsay Taylor explains.
We started working with Your Excellency Ltd in August 2019 when we hosted a strategy workshop day to understand the key challenges in their business, and what had been working well.
Despite a robust strategy as a result of the workshop, this all changed in March 2020 when the pandemic hit their business, changing their key challenges almost overnight to:
- The need to transform to an online training business
- Processes needed adapting for the digital world
- Lead generation for online training programmes
- A constantly shifting market landscape
- Developing a robust online business for the future
Our approach was to take a short and long term strategic view
Watch Lindsay talk about how we work together on strategy in a consultative manner.
With lots of training budgets frozen in the corporate world, and everyone adapting to the new ways of working the business had to be patient and adapt the strategy to ensure its survival first and foremost, but also that it would emerge stronger post pandemic.
We devised a strategy that took both a short term and long term approach.
- Lead generation for new online courses
- Build an audience of ideal prospects
The latter being vital to ensure the business emerged strongest in its market for when the training landscape settled.
By growing an audience long term this has given Your Excellency Ltd the ability to emerge much stronger, having built and more importantly carefully nurtured the prospects with valuable content.
Key project deliverables
Lindsay Taylor explains the importance of ROI to their business and how we help deliver on it.
Success is measured on many levels, with ROI being the main north star of everything we do. We do also take pride in building the brand and helping to deliver on our clients’ promises to their customers.
Since 2020 we have helped Your Excellency Ltd grow and achieved the following results:
- Established CRM automation in the business
- Developed new mobile first responsive website
- Prospect database growth of 842% in two years
- Revenue growth of 58% year on year
- Successful launch of industry first Mini MBA course
- Launch and growth of industry first EA/PA Podcast
- Profitable Google Ads bringing qualified prospects
- Developed programme of Learner Success Stories
