Delivering growth for global training business
Read our case study on how we’re helping a global training business grow in a post pandemic world, shifting from face to face to virtual training and building a digital business.
Your Excellency Limited Client Case Study
Like lots of businesses faced with the challenges of a pandemic, Your Excellency had to quickly pivot their strategy in March of 2020 to a virtual training business, having operated delivering face-to-face training for over a decade before.
We have been working together since August 2019, helping the founders grow their business, initially assisting with adapting the strategy to cope with delivering virtual training, and latterly helping build the business through growing prospects and increasing sales.
How do you not only survive but thrive during a global pandemic?
This was the question posed in March 2020 when as we all know, life and business changed forever. Amongst the key challenges at the time were:
- Business transformation to a virtual training business
- Adapting processes and systems to cope with online training
- Increasing enquiries for new training programmes
- Coping with a constantly shifting landscape
- Building a new business for the future
Our approach was to take a short and long term strategic view
With training budgets frozen, and everyone adapting to the new ways of working the business had to be patient and adapt the strategy to ensure its survival first and foremost, but also that it would emerge stronger post pandemic.
The strategy was therefore to have a two pronged attack:
- Generate enquiries for new virtual training programmes
- Grow and nurture a list of ideal prospects
The latter being vital to ensure the business emerged strongest in its market for when the training landscape settled.
