Say it clearly. Sell it easily.
Part 1 of 5 You know what stalls growth faster than anything? No one on your team being able to explain, in plain English, what your company does. If I ask five of your people, “What do you do?”… will I get five different answers? If I land on your LinkedIn page and your website […]
Where’s all my traffic gone? How to stay visible in 2025 and beyond
Imagine this scenario. Your ideal prospect is sitting at their desk right now, they’re typing in the exact problem your business solves best. Within seconds, Google’s new ‘AI Overview’ serves up a neat summary explaining the solution and its options… but your company isn’t mentioned. Not even once. They read the AI’s recommendations, note down […]
Why marketing measurement is non-negotiable in 2025
This month in B2B Marketing Simplified, I want to discuss a critical topic that doesn’t receive the focus it deserves among B2B founders and CEOs: measuring and reporting marketing data. Before you read on, at the end of this month’s newsletter, I’m giving you some free bonuses: Have a listen to what I think on […]
Less is More: Why Focused Marketing Wins in 2025
If your marketing efforts feel like a grind but you’re not seeing the results? This edition of the “B2B Marketing Simplified” newsletter is for you. Have a listen to what I think about this topic. Tap below to listen to my thoughts on this important topic for B2B businesses (6-minute listen). Chatting to B2B founders […]
Leads lost, time wasted: Cost of misalignment between sales and marketing
This is what I see far too often in B2B companies looking to scale… The pipeline looks healthy on paper. Marketing’s done its job, right? Leads are coming in. Sales should be smiling. But instead, often it’s… “They’re not the right kind of leads” or “They ghost us after the first call”. So, you might […]
The Importance of brand in B2B Marketing
Introduction B2B marketing, or business-to-business marketing, presents unique challenges compared to consumer-focused strategies. In the B2B landscape, companies engage in selling products or services to other businesses rather than individual consumers. This dynamic requires a distinct approach to brand development and marketing tactics. The importance of brand in B2B marketing cannot be overstated. Establishing a […]
Authority Building 101: Essential ASSETS for growing your brand
Strong brand assets are crucial for any business or individual who wants to establish trust, authority, and a long-term relationship with your prospects and clients. In this context, I would like to explain the acronym that I devised for my clients, A.S.S.E.T.S, to help you better understand the key types of brand assets that your […]
From Start to Success: How a Digital Marketing Agency in Milton Keynes Can Transform Your Business
Are you a business owner looking to hire a digital marketing agency in Milton Keynes? Look no further. With the support of a digital marketing agency, you can transform your business from a small start-up to a thriving success. At Steve Mark Marketing Consultancy, we specialise in helping businesses in Milton Keynes reach their full […]
What to look for when choosing a marketing agency in Milton Keynes
Marketing is an essential aspect of any business, and choosing the right agency partner to handle your marketing can make or break your success. In today’s fast-paced digital world, there are countless options for companies looking to hire a marketing agency. From small boutique agencies to large global firms, the choices seem endless. But how […]
Navigating the Competitive Landscape: A Guide to the ‘Playing To Win’ Framework for CEOs and Founders
In the ever-evolving world of business, particularly in the B2B arena, having a clear, actionable strategy is not just advantageous; it’s essential. The ‘Playing To Win’ framework, developed by A.G. Lafley and Roger L. Martin, is a proven methodology that guides businesses to formulate winning strategies. This article is designed to elucidate this framework, especially […]
